We are our stories.

Every project. Every team. Every company. Every strategy. Every season. Every crisis. Every community. Every customer interaction or colleague engagement. Each is nothing more, nothing less than a story.

If we can locate ourselves in the dominant stories we are a part of, investigate their contours, and decide our next steps to gain agency and gift progress, we engage in powerful acts of self-determination that collect our focus and create a sense of purpose — within ourselves and among those we lead. 

Follow the journey below to re-imagine your work, your team, and your world… through the lens of Story-Based Thinking.

Once

 A new project launches…
A new team is formed…
A new strategy is announced…

When aspiration compels us forward, how do we harness the power of our hopes to set the right course?

At moments of beginning, Story-based Thinking helps us clarify the essentials: who we are, where we are, where we’re going, and what is known and unknown about the journey ahead.

But

Deadlines missed…
Targets too distant…
Teammates lost…
Visions forgotten…

When tripped by challenge or shaken by loss, how do we see, name, and own our failures and fears, in order to integrate and overcome them?

At these inevitable moments of crisis, Story-based Thinking spotlights where the path was lost, what invisible forces inside ourselves invited disruption, and what factors outside ourselves broke the frame.

Until

Marshaling resources…
Activating networks…
Empowering teams…

When all seems lost, how do we find a better way? What makes a comeback possible? What is the architecture of turnaround? How can we redeem the struggles of the moment?

At the hollow bottom of disappointment, Story-based Thinking helps us move from weakness to courage, to take decisions boldly, to build purposeful staircases from the floor of disorientation toward a new way of approaching the vision we first cast.

At Last

The milestone is crossed, 
The product launched, 
The target achieved, 
The trophy in hand.

When we’ve reached the summit, where do we go? What have we learned? Who have we become? And how do we carry with us what we learned along the way?

At the high point of achievement, Story-based Thinking prompts us to look back at rivers crossed and deserts outlasted, to gather what our pasts have taught us — and to integrate this new knowledge into our future, better selves.