The antidote to alienation,
narrative
Narrative connects us to ourselves, to each other, and to our moment. It is the key to navigating complexity, and the domain where the development of self and tribe can happen. The work to which you devote the days of your life is a story in the act of being written.
story-based thinking
You can become a bolder, more effective author of that story by exercising a more purposeful design approach to shaping your own narrative, and that of the team or community to which you belong.
This is Story-based Thinking.
For leaders of people, designers of products, organizers of communities, and humans seeking purpose + progress…
Story-based Thinking applies narrative intelligence to questions of identity, strategy, opportunity, threat + transformation.
With roots in literary studies, economic history, and organizational psychology, the Story-Based Thinking framework invites individuals and teams to position their personal and professional work in a narrative frame. By applying the architecture of effective story craft against questions of identity, direction, opportunity, threat, and purpose, practitioners of Story-Based Thinking access a set of tools both ancient and modern, timeless and urgent.
Current research into the fields of neuroscience, behavioral economics and human development endorse the idea of narrative intelligence -- in short, the better we become at making sense of our actions through story, the stronger leaders, collaborators, influencers, and activists we become.
Take a fresh approach to the challenges and opportunities in your domain. Build stronger teams. Integrate past successes + setbacks. And accelerate toward a future that’s calling.
